All About OND

Dear Client: We promised you more IRI. So here is yesterday's Power Hour intel continued, from Dan Wandel: CRAFT RULES OND. Two-thirds of the top single weeks for craft based on case sales occur during OND. The segment's ability to generate over 1 million case sales during key holiday single weeks is becoming the norm. Last year, for example, craft pulled out 1,203,395 in case sales for week July 6. For December 28, it was 1,101,146. Craft increased its share