After “Long Thaw,” Harpoon Getting Big in the Shandy Game

Dear Client: We wanted to check in on top craft brewer Harpoon's new spring seasonal bet, Long Thaw White IPA. It's a notoriously hard time slot to for craft seasonals, but Harpoon's refresh has been paying off. National accounts chief Jon Schwartz told CBD they don't often change their seasonals: In fact, Jon said Long Thaw is their first new seasonal beer since Celtic Ale was introduced 14 years ago. "It's been tremendous," Jon said of the changeout. Long Thaw