Ad Age Rounds Up Light Beer’s Athlete-Backed Disruptors

Dear Client: Newcomers to the light beer category aren’t just hoping to attract consumers via the health metrics of their low-calorie, low-carb lager offerings. They’re hoping consumers’ affinity for spandex and the pigskin, and the names behind it, disrupts the category.  So goes Ad Age’s roundup this week on “light beer’s new challengers” from the Kelce-bro-backed Garage Beer to Troy Aikman’s Eight Beer to Hulk Hogan’s Real American Beer.  While BBD readers are no doubt aware of these up-and-coming celebrity-backed