A Top Hard Kombucha Player is Opening an East Coast Taproom

Dear Client:  Hard kombucha is a small but mighty segment in beer.  The nascent segment currently only makes up 0.2% of total beer dollars, but that’s double the amount of share it had last year.  And after growing dollars by triple digits in 2020 (+128%), the segment continues to put up strong numbers thus far in 2021, up 84% YTD and up 65% in the latest 4 weeks ending April 24, per Nielsen all outlet and convenience scans. One of