A Slowvember for Craft

Dear Client:  With colder weather creeping in, and another round of on-premise shutdowns taking place in spots around the country in November, one might have thought that off-premise beer sales would increase over the month. But that simply was not the case.  All beer segments trailed their YTD trends in the latest IRI multi-outlet and convenience scans for the four weeks to November 29. And craft, in particular, lagged behind. Though the segment is still in superb standing for the