A Slicker Brand of Viral

December 13, 2011A Slicker Brand of Viral Dear Client: Brand building is arguably different in the craft segment, but it's definitely still evolving. Here's some on the latest: Anchor Brewing debuted a new website last week featuring all the rustic heritage of its 1896-born brewery, in an interactive and user-friendly format focused on video. Not just any videos. The high production value pieces manage to tell the story of brand icons like Liberty Ale, for example, which introduced the world