A Quantifiable Craft Beer Event: SweetWater 420 Fest

Dear Client: SweetWater's 420 Fest looks like a lot of fun. And it is, as this year's 60,000 attendees can attest. It's as if the brewery uprooted the entire UT campus, sprinkled in a few hippies with strollers, and placed the whole lot back in Atlanta's Candler Park amid some great rock bands and 420 Extra Pale Ale. But the guys at the brewery don't take lightly the event, now 8-years strong. They understand how important it is to convey