A New Tone to Craft Competition?

Dear Client: We've headlined a few articles with questions lately, as maybe there are more craft uncertainties. Consider this: CBD has just intercepted a distributor memo from a widespread wholesaler (and Lagunitas house) regarding the Sam Adams Rebel IPA rollout. "Besides that fact that the single largest craft brewer in the country is entering the IPA category, what's more troubling is that in markets where they do not share wholesalers ... they are going to specifically target Lagunitas IPA lines,"