A Handful of Wholesalers on Outside-the-Box Pivots

Dear Client:  On the ground at the Encompass meeting at Denver this week, one interesting panel revealed how some wholesalers are thinking of bringing on some of the newest "functional" products.  Dubbed “Maker-to-Market Strategies in a Changing Market,” the panel included Abbey Gillick, Managing Partner at Quality Brands (a multi-state AB/Constellation wholesaler [Nebraska, South Dakota, Wyoming and Colorado]); Adam Evers, Founder/CRO InnoBev, a manufacturer/distributor of non-alc  (from “bag in box,” to RTDs); and David Little, CTO of Savannah Distributing, Georgia’s