A Glimpse of Tea Trends to Come

Dear Client:   The past couple of years have heralded the "summer of seltzer." But this is shaping up to be more of a summer of tea.  Indeed, Boston's Twisted Tea is now the top FMB, up double digits both off- and on-premise, and even leaning into draft. As BBD reported last month, Twisted has recently surpassed Miller High Life and Heineken to become the 12th largest beer in scans [see BBD 06-15-2022].  Hard tea drinkers may be more diverse