A Fairgrounds Favorite Looks to Expand

Dear Client: Indiana-based RTD startup Shake Up Cocktails is starting to turn heads in the beverage alcohol investment community, leveraging a distinctly Midwestern brand/story and early pull behind its flagship gin-based 6% ABV Lemon Shake Up canned cocktail to fuel regional expansion. The company, founded by Jamie and Dan Fahrner, recently secured roughly $700,000 in funding, including backing from InvestBev. The company tells CBD it will use the funds to build inventory, expand sales coverage, and step up marketing as