A Deep Dive into Voodoo Ranger’s Incredible Gains

Dear Client: In a world where craft is seeing mid-high single-digit declines, New Belgium is growing double digits on a very sizable base.  Indeed, in IRI, the company is a top 20 brand family in overall beer, up 18%, at almost a full share point in category dollars YTD (in multi-outlet and c-stores to July 10).  That's largely on the back of the explosive Voodoo Ranger franchise.  NBB chief Steve Fechheimer explained just how big the brand fam has gotten.