A-B’s Brewers Collective Aims to “Disrupt Wheat” and More in 2020

Dear Client: Anheuser Busch’s Brewers Collective volume grew 20% last year, which chief Marcelo “Mika” Michaelis labeled as a “significant step change compared to previous years.” How do they plan to keep it up? By following three key pillars, Mika said:  1) Win in home markets; 2) Lead key styles nationally; and 3) Stay ahead of emerging trends. HOW THEY PLAN TO WIN AT HOME. “As you know local brands are growing much faster than national brands in craft,” Mika