Beer Business Daily – beer industry news and numbers

A Brave New World of Regulation?

November 3, 2011 A Brave New World of Regulation?Dear Client: Allow us to build a piecemeal case for an area of regulation to watch as transitory social media apps and deals increasingly infiltrate our industry. Third-party provider discounts concerning beer are one thing. Social media enabled interactions surrounding it are increasingly another. AT NBWA, Kim Jordan revealed that NBB Beer Rangers use Facebook Places to buy fans brewskies. "So if you have a Ranger in an account, and he sees

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

RELATED ARTICLES

Channels