A-B Owned Devils Backbone Expanding Smash RTDs

Dear Client:  Virginia-based craft brewer Devils Backbone continues to see momentum with its spirit-based Smash RTD lineup, so much so that it’s expanding distribution in ‘25 and adding in some new flavors. The A-B-owned craft brand is among only a few left after last year’s divestiture to Tilray, and it’s seeing success in the hot spirits RTD space. Devils Backbone launched its first Smash RTD – Orange Smash, a play on the popular “Orange Crush” cocktail made with vodka, fresh