A-B Going National With Golden Road Belgian-Style Wheat Ale

Dear Client:  As part of their “high-end strategy,” the craft brass at Anheuser-Busch has zeroed in on “style leadership” that it says is key “to winning craft.” Case in point: they’re scaling up their plays in the popular wheat category, bringing new-ish brand extension Golden Road Belgian White national via draft and 16-ounce cans in select markets. “IPA and wheat are the key styles to winning craft – we’re talking about a $5.2 billion category here – that’s 11% of