A-B Craft Innovation on Point

Dear Client:  Though Anheuser-Busch has divested of some of its craft this year, it’s still making waves in the segment.  The brewer sent notice to CBD this week, informing us that it holds three of the top craft innovations YTD, per Circana MULC scans. That trio of innovation includes the latest addition to Goose Island’s Beer Hug family, in Big Juicy Beer Hug; the new extension to Elysian’s Space Dust family, Juice Dust; and the recent Ziegenbock refresh they did