A-B Craft Bets on Both National and Slowly Scaled Plays

Dear Client: As BBD reported this morn, we had some time with the High End brass at A-B this week to take stock of their year and peek at some blueprints for the future.  Leading the “high end” of the beer business has moved to Anheuser-Busch’s second commercial priority (taking the place of seltzer from the prior year), the company revealed at its Chicago EAM meeting in October.  At that meeting, Brewers Collective VP of marketing Carrie Shafir shared their