805 Launches Biggest Summer Campaign Yet, “Summer of Cerveza”

Dear Client:  Firestone Walker’s 805 beer is kicking off its biggest summer campaign yet, launching today with “Summer of Cerveza” celebrating its lime-infused lager, 805 Cerveza.  Company brass characterized the campaign as a “full court press that spans every facet of our business” and includes “a significant media buy” behind the push.  In true 805 fashion, the “Summer of Cerveza” campaign kicks off with a 30-second spot featuring their band of “Authentico” brand ambassadors including pro-surfers Conner Coffin, Kirra Pinkerton