805 Aims to Double Brand Fam Distribution, Leaning on Hispanic Consumers, Non-Alc

Dear Client:  Fresh off the release of their 8ZERO5 non-alcoholic line extension of their ubiquitous blonde ale [see CBD 09-06-2024], Firestone Walker brass laid out plans for their 805 brand fam trinity during their virtual 2025 ABP meeting this week. Among the top highlights: They said 805 can double its distribution in their current 16 state footprint, and as such, have no immediate plans to enter new markets.  “We’ve been solidly in the number one craft spot in California for