$50 Million Expansion to Help Take Shiner National

Dear Client: Shiner is an anomaly among top-tier craft brands. As Carlos Alvarez, CEO of parent company Gambrinus, tells it, Shiner probably has the least concentrated craft-centric consumer group of all craft brewers. "I think that even Sam Adams has a very significant core, or at least a significant craft-centric consumer group," said Carlos. "Shiner traditionally has had a much more expansive and diversified mainstream consumer." The brand comprised almost 570,000 barrels (up 8.3%) of Gambrinus's output last year, besides