Dear Client: Last summer, your editors paid San Francisco-area brewer, 21st Amendment, a visit to its San Leandro tasting room and brewery. There, we encountered some edgy, graffiti'ed cans in the warehouse, sporting the name "SOMA." 21A co-founder Nico Freccia told us at the time that this was a small, new lifestyle brand representing the SoMA (“South of Market”) neighborhood, named for the warehouse-y area in San Francisco that includes AT&T Park, where the Giants play. The brand family had
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE