2023, the Year of Craft Variety Packs?

Can variety packs steer craft back to off-premise growth in ’23?  It seems to be the play for several large craft breweries this year. Recall, Bell’s Brewing EVP Carrie Yunker went on record with CBD last week, stating that she believes “variety packs will be the largest driver of growth” for the Michigan-based brewer this year [see CBD 01-25-2023]. And it appears another large Michigan-based brewer is banking on the format this year.  Indeed, Founders Brewing has signaled its lean