2016 in Review: Craft Slowed “Suddenly and Substantially”

Dear Client:The Brewers Association's 2016 year-in-review Power Hour presentation with the inimitable Dan Wandel of IRI revealed a few cracks in the fault line that is craft beer. "Boy are we glad 2016 is gone," Dan said he heard over and over from industry folks, which informed the title of Dan's presentation, "Turn the Page". As he revealed the final numbers, he noted that craft growth "slowed suddenly and substantially."While craft growth in scanned off-premise channels was still more than