CBA on Brands, Pricing, and Strategy

August 13, 2012Dear Client:Craft Brew Alliance released their second quarter earnings last week. While the quarter was disappointing (depletions up only 3%), CBA chief Terry Michaelson stressed that this was mostly due to the timing of key programs, and that the second half of the year will be much better, particularly as Kona is growing 20%. Says Terry:"It is important to note that our national portfolio strategy is unique; it is in the early phases of development. We believe we