And other insights from A-B's High End Brass. Dear Client: Leading the “high end” of the beer business has moved to Anheuser-Busch’s second commercial priority (taking the place of seltzer from the prior year), the company revealed at its Chicago EAM meeting in October. Now that the meeting is almost two months in the rearview, … Continue reading "“Above Core” Offerings Now Make Up 51% of U.S. Beer Volumes"
Dear Client: Bump Williams Consulting released the results of its annual “3-Tier Growth Strategies Survey” yesterday, giving us a look at how all three tiers plan to grow over the next couple years. The survey works just like it sounds: Each year BWC asks hundreds of suppliers, distributors and retailers alike one “simple question:” “What … Continue reading "BWC Survey Reveals the Roadmap for Growth from All Three Tiers"
Dear Client: That didn't take long. While there was conjecture that AB InBev would use the last minute cancelling of beer sales in the stadiums at the World Cup as a bargaining chip for the next tournament in 2026 (watch this clip), AB InBev is reportedly already seeking a $47.4 million deduction from FIFA for … Continue reading "Report: ABI to Renegotiate 2026 World Cup"
Dear Client: Following a price hike by A-B and Molson Coors last month, as well as the fact that we’re in the midst of primetime selling season for wine & spirits; one would not expect there to be a lot of beer deals in weekly grocery ads for Thanksgiving. But they are indeed out there, … Continue reading "A Look at Turkey Day Circulars"
Dear Client: “Hoppy refresher is our big bet in 2023.” That’s what Lagunitas sales chief Tony Amaral told BBD on our recent trip up the coast of California to visit the top craft brewer’s sprawling brewery in Petaluma. Yes, you read that right. Lagunitas, which is gearing up to celebrate its 30th anniversary after building … Continue reading "Lagunitas’ Biggest Bet Next Year is Hoppy Water"
What a disaster. While FIFA and Qatar had 12 years to plan how they were going to deal with the sensitive subject of beer sales at the World Cup — the most-watched event in the world — in an ultra-conservative Arabian monarchy, they waited until 48 hours before the games started to announce changes in … Continue reading "Well, This is Awkward"
Dear Client: Brian Feiro, chief customer officer and incoming president of sales at Molson Coors (taking over from the retiring Kevin Doyle), extolled the growth of beer sales in chains when he took the stage at the Beer Marketer’s Insights conference this week. And he says it's likely to continue. "We've seen massive growth on … Continue reading "Molson Coors New Sales Chief: Focus on the Core"
Dear Client: Despite the widely accepted idea that we're either in or entering a recession -- we're certainly steeped in rampant inflation -- beer seems to have stayed true to the idea that it is recession-resistant. That theme is showing up in the data, and it was also on display at the Beer Marketer's Insights show … Continue reading "Bullish on Beer"