Dear Client: With the constant influx of new seltzer brand extensions, we had to ask: How much of this innovation is just cannibalization, and churn? To help answer that, we turned to Dave Williams of Bump Williams Consulting (BWC).  Specifically, we asked about data on how newer seltzer innovations have fared vs. prior year brands, … Continue reading "What Seltzer Innovation is Really Doing to the Category"

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Dear Client: Yesterday Mark Anthony Brands chief Phil Rosse emailed distributor partners the newest innovation playbook for 2022. And yes, it's changed slightly since the last communication.  First, amid a backdrop of deals revealing new routes to market, Phil stressed that the 22-year old company will continue to “create value” with its current wholesaler partners, … Continue reading "(Even) More Innovation from Mike’s: White Claw REFRSHR"

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Dear Client: Flying Embers, the organic hard kombucha and seltzer company hatched by the co-founder of KeVita probiotic beverages (which sold to Pepsi for $235 mill in 2016), has just announced a $20 million Series C round led by liquor giant Beam Suntory. "Follow on" investors include Power Plant Ventures, Quadrant Capital, Monogram Capital Partners, … Continue reading "Flying Embers Closes $20M Series C Round Led by Beam Suntory"

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Dear Client: Earlier this week, we reported that Anheuser-Busch InBev has refreshed its logo to reflect its updated global focus: Dreaming big to “create a future with more cheers.” Today, ABI's American-based Anheuser-Busch is announcing its own “updated visual expression” of their iconic logo as well, also symbolizing their ongoing transition to ABI’s aforementioned global … Continue reading "A-B’s Updated Eagle Logo is “Boldly Gazing into the Future”"

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Dear Client: Visitation to the on-premise has decelerated in the opening weeks of 2022 thanks to a number of factors (see below), but traffic could pick back up soon, latest CGA data shows. The firm polled nearly 2,000 consumers within Florida, Texas, California, Illinois and New York over the weekend of January 7-10, and found … Continue reading "CGA: Slowing Flow of Traffic in On-Premise to be Short-Lived"

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Dear Client: Thursday, Anheuser-Busch InBev announced it has overhauled its logo (with global agency Prophet) to reflect its new global mantra: "We dream big to create a future with more cheers." They are now "building on these announcements with the unveiling of [their] new visual brand identity, which connects with our new purpose and our … Continue reading "Anheuser-Busch InBev Debuts New Logo"

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Dear Client: Yesterday evening, Boston Beer filed an 8-k revealing that its 2021 EPS guidance has been revised downward significantly. "Based on information currently in hand, the Company projects full year 2021 earnings per diluted share to be between a loss of $1.00 and income of $1.00, a decrease from the prior guidance of income … Continue reading "Boston Pulls Down Full Year 2021 EPS Guidance"

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Dear Client: For those wondering if Monster would get into bev alc or not, we have our answer this morning.  Monster has struck a definitive agreement to acquire CANarchy Craft Brewery Collective for $330 million in cash. The deal is expected to close in the first calendar quarter of this year. Evercore served as financial … Continue reading "Monster Acquiring CANarchy Craft Collective for $330 Million in Cash"

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Dear Client: How are on-premise operators dealing with a tumultuous start to 2022? Inflation and Omicron have thrown them for a loop, right? Not really. At least, not in our spot checks.  Sure, there have been some sluggish metrics: Earlier this week, we reported some slowed BeerBoard stats, which track $1 billion universe of bar … Continue reading "Some Soft Weeks Aren’t Scaring On-Premise Operators"

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Dear Client: Who could have foreseen heading into 2021 that at year’s end, imports – not hard seltzers – would stand as the top dollar share gainer in scans? Indeed, it’s official. Final 2021 scans are in from NielsenIQ and imports have topped hard seltzers, just by a hair, for the top spot in dollar … Continue reading "Imports and Constellation Top Off-Premise Dollar Share Gains for 2021"

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