Dear Client: The hoppy water space, as with NA beer, has been buzzy. Certainly, wholesalers have taken note of such functional, non-alc beverages, the "largest" of which tend to have high margins and growth profiles. But on the segment's small base, Jim Koch might call such brands "the largest pygmies." Dave Williams of BWC Co. … Continue reading "Why Constellation is Investing in the Hop Water Space"
Dear Client: Last week, Monster announced a new 6% ABV FMB, The Beast Unleashed, which co-CEO Rodney Sacks said would be "distinguishable" from the competitive sea of seltzers. But many questions remain unanswered, like who will distribute it, who will make it, and will it actually say Monster on the label? Luckily, BBD’s infamous nefarious … Continue reading "Grokking Monster’s New Beast"
Dear Client: Well, the days of wondering if or when Monster would flex its brand equity in the bev alc space are over. In the company's Q2 earnings report Thursday, Monster co-CEO Rodney Sacks revealed an imminent new bev alc product to hit in late Q4. It's called The Beast Unleashed. And it's Monster's first … Continue reading "Monster’s FMB Play: 6% ABV “The Beast Unleashed”"
Dear Client: In the past couple of months, we’ve mulled the impact of historic inflation on the beer industry. But perhaps not enough for the on-premise channel, specifically. So we asked one of the biggest draft accounts in the country, Buffalo Wild Wings, the big questions: Are premium lights getting a boost on-premise? Are the … Continue reading "Is there Trade Down On-Premise?"
Dear Client: What had been assumed was confirmed on Molson Coors earnings call yesterday. The #2 U.S. beer supplier will join the top brewer in taking a second price increase this year. Recall Anheuser-Busch laid out plans to do so back in May, forecasting upward of a 5% hike in late October. And Molson Coors … Continue reading "Another Price Hike Coming Down the Pike from Molson Coors"
Dear Client: This morning, PepsiCo and Celsius announced a "definitive agreement" for a "long-term strategic distribution arrangement" and investment, worth $550 million. Effective immediately, "the distribution agreement initially transitions Celsius’ current U.S. distribution to PepsiCo’s best-in-class capabilities," with "certain exceptions." It's a hit to the A-B network, which, as BBD outlined earlier this summer, currently … Continue reading "Celsius Strikes Distribution Deal with PepsiCo"
Dear Client: It's happening again -- this time, with fast-growing non-alc brand, Athletic Brewing Co., who is terminating a slew of California wholesalers for near-statewide distribution with Reyes. Several wholesalers confirmed the move to BBD late last week. Sources say Athletic is deflecting to Reyes for streamlined administration, better freight costs, and a statewide solution. … Continue reading "Athletic Terminations Rattle Distributors"
Dear Client: Usually there's not too much U.S. color on Anheuser-Busch InBev earnings calls. But yesterday, many analysts probed on inflationary trends, pricing, and lower-priced brand performance for its U.S. business. (Recall, the company reported Q2 shipments down 2.7% and depletions down 3.4%, which slightly underperformed the industry. But revenue was up 2.7%, and revs … Continue reading "No Evidence of Trade Down in U.S., Says ABI Chief"