Category Cools in Latest Nielsen

Dear Client: It appears whatever magic beer had at the start of this year has already worn off. Beer volumes are down 0.9% in the latest four weeks to February 9 in Nielsen all outlet scans, knocking the YTD trend to only up 1.1%. FMBs AND SUPER PREMIUMS CONTINUE TO SHINE, up 17.8% and 14.3%, respectively. In fact, half of Nielsen's Top 10 Growth Brands during the frame belonged to these two segments. Outside of FMBs and super premiums, however,