Dear Client: As any seasoned beer distributor knows, it's not how many cases you sell, it's how many cases you sell per account. Or more accurately, how much gross margin contribution per delivery. Delivery by its very nature -- drivers, rolling stock, fuel, insurance, etc. -- is a high fixed-cost endeavor. It costs nearly as much to deliver 5 cases as 50. And that miserably unassailable math has made itself known to the major consumer home delivery apps out there.
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