C-Store Comeback!

Beer Business Daily July 29, 2010C-Store Comeback!Dear Client:The convenience store channel to the beer industry is like jam to a PB&J sandwich: It's crucial. I recall Nick Lake of Nielsen saying at our Beer Summit earlier this year, "The beer industry can't return to growth until c-stores return to growth." Well, we are getting there.If you look at SymphonyIRI scans for the convenience channel through July 11, you see beer segment trends getting sequentially better as time passes, with the