Bump: Three-Tier Changing Rapidly

Dear Client:"It was a year that I will be hard pressed to ever forget with everything that happened and I fully expect 2015 to be full of change, consolidation, personnel moves and a consumer base that will be on the 'hunt' for anything and everything that's new," writes Bump Williams in his end-of-year letter to clients. [Ed. Note: We'll be going over our 2014 predictions and making new predictions for 2015 starting on Monday]. Bump believes the domestic mega-brands will