Buffalo Wild Wings: Taprooms an Opportunity

Dear Client:BBD caught up with Buffalo Wild Wings' beer chief on trends so far in 2018. What's up with Mexican imports? What craft is hot? And how do they feel about taprooms? We got the scoop from Andrea Schwenk, Beverage Director. But first, YTD trends.Beer is down for the retailer due to overall depressed traffic. "But we're actually improving our attachment rates; the quantity of beer per check," she said, due to targeted programs. Those include everything from focusing their