Bud Light’s Texas Takeover

Dear Client:Alex Lambrecht, VP of Bud Light, recently told BBD that Texas is a "very important state" for the brand and his claim has been evident over the past month. Anheuser-Busch's biggest brand is building some serious momentum in the Lone Star State.The Texas takeover began at the state capital in mid-March when they showed up as a super sponsor at South by Southwest. It's hard to believe, but it was the brand's first appearance at the festival. For its