Bud Light Trends Improve

As do other key beer brands Dear Client: Bud Light's weekly trends improved sequentially in the week leading up to Memorial Day weekend -- the week ending Saturday, May 27 -- compared to the previous week, although still terrible. Bud Light volumes were 'only' down 27.8% according to all-channel off-premise NIQ scans shared by Bump Williams.  In the previous three weeks, presented in reverse chronological order, Bud Light volumes were down 29.5%, 28.4%, and 27.7%%.  While in normal times, it's