Bud Light Seltzer Retro Pack Going Year Round After Snagging 3.5 Share

Dear Client: Bud Light Seltzer Retro Summer variety pack -- a seasonal variety pack featuring tie-dye design and flavors of Cherry Limeade, Blue Raspberry and Summer Ice -- has gained a permanent spot in Bud Light Seltzer's lineup (well, as permanent as anything in seltzerland can be).  A spokesperson told BBD that the variety pack "quickly lifted the portfolio by securing 3.5% of the category just by itself this summer, outperforming its competitors and making it the best performance of