Dear Client:
Anheuser-Busch has shared a statement with BBD on management changes to Bud Light in the wake of the Dylan Mulvaney can controversy.
Former Bud Light marketing VP Alissa Heinerscheid, who was at that post for not quite a year, is off the brand. We understand she has decided to take a leave of absence.
Todd Allen is now VP of Bud Light, reporting directly to CMO Benoit Garbe. It appears Todd was most recently VP of global marketing for Budweiser.
“Today, we communicated some next steps with our internal teams and wholesaler partners,” per A-B spokesperson. “First, we made it clear that the safety and welfare of our employees and our partners is our top priority. Second, Todd Allen is appointed Vice President of Bud Light reporting directly to Benoit Garbe, U.S. Chief Marketing Officer. Third, we have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands activities. These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
Developing.
Until Monday,
Harry, Jenn, Jordan, Bianca
“Make all you can, save all you can, give all you can.” – John Wesley
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