Dear Client: Anheuser-Busch VP marketing Bud Light, Andy Goeler, had a few big announcements at last week's SAMCOM meeting. Besides teasing a new, more optimistic direction for Bud Light marketing [see Friday's issue], he also laid out some significant sports partnerships. The biggest? The “no. 1 beer brand in the industry is partnering with the … Continue reading "Bud Light Leveraging Powerful Sports Sponsorships: NFL, NHL, Soccer, Boxing and Rodeo"
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