Bud Light Launches Humorous Spots This Weekend

Dear Client:Having debuted its quality-centric spots a few weeks back, Bud Light will hit with a much more humorous, "Friends" centric spots this weekend, making good on new Bud Light VP Andy Goeler's promise to "bring back some of the fun" to the brand and the beer industry [see BBD 08-10-2017].The spot, "Banquet," involves a king and queen being approached by loyal subjects. The first gift-bearer, armed with a Bud Light sixer, is deemed "a true friend of the crown."