Bud Light Gets a New Look

Dear Client:As we previously reported, Bud Light is getting a packaging makeover which was unveiled to distributors last month to general acclaim, and it's "ver blue," as AdAge puts it. This is the first packaging change in eight years for the brand, and it's a pretty bold change. The color red is completely gone, as is the swoosh. The packaging is also more linked to Anheuser-Busch. "We tried to find inspiration in our roots," but bring the design to life