Bud Light Down 22% On Premise During Super Bowl, per BeerBoard; Mich Ultra Slays

Dear Client: Was it the lack of a specific ad? Probably not. Anyway, Bud Light was down 22% on premise during The Big Game.  Overall beer volumes were down 1.3% during the event, despite beer having been slightly up the prior two years. That's according to BeerBoard's annual "Big Game Report" on Super Bowl on premise results.  Naturally, Bud Light's showing weighed on light lagers' overall performance: The segment was down 1.2%. Mich Ultra, however, was up 28.7% during this