Bud is the Official Beer of the NBA Again, But this Time it’s Different

Dear Client:  You may have heard that Budweiser recently renewed their sponsorship with the NBA. But why? After 20-plus seasons as the official beer of the NBA, one has to wonder if there’s really any juice left to squeeze out of that deal.  Well, there apparently is. One big reason for this latest multi-year deal with the NBA could be that the rules have changed, allowing Bud to stand next to active players, something the brand was barred from in