Beer Business Daily – beer industry news and numbers

Brito: We’ve Come From Behind Before, We Can Do It Again

Dear Client: The first U.S. related question for Brito on yesterday’s earnings call was all about their outlook on, what else? Cider.  We kid, it was obviously all about seltzer. Speaking on the segment the ABI chief said, “we're sure it's a huge opportunity for us and for the [U.S.] beer industry in general... It's bringing new consumers to the category from wine, from spirits, so much so that the [beer] category went back to growth in the fourth quarter

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels