Brito: Innovations Every Year, Not Every Three Years

With all the news lately, let's circle back to ABI's quarterly results last week and survey the conference call, where Brito had some interesting things to say about the US in terms of the innovation pipeline, pricing, price gaps, and margin. On innovation, he makes a very interesting observation: Before the acquisition of A-B by InBev, A-B was more geared toward coming out with big innovations or new brand introductions every three years.

You are unauthorized to view this page.