Brito: Innovations Delivering

August 5, 2013 Dear Client: After their conference call last week, ABI held an analyst-only call where Brito shed more light on what their expectations are for the US market. Brito defended their new brand extensions, particularly Black Crown, saying that it's "delivering on its promises". He maintains that their respective cannibalization rates are only 29% for Black Crown which sells at a 10-15% price premium to Budweiser, Platinum's cannibalization is 22% and sells at a 10-15% premium to Bud