Brito: $100 Billion in Revs by 2020

Dear Client:And here we thought his only hobby was running on a treadmill. It turns out that ABI chief Carlos Brito, the one we call La Máquina, has an affinity for chocolate. And it's illustrative of several lessons Brito had at the Beer Marketers' INSIGHTS Seminar in NYC yesterday. He brought the chocolate analogy home when it comes to category management. He had been in contact with a chocolate company, (he would not reveal the name), and he said that