Brewers Chasing Non-Alc Dreams

Dear Client:Could non-alc beer be a bigger deal in the U.S.?"In Europe today, it's anywhere between 4 and 14 percent of the beer market, depending on the country," Kandy Anand, Moslon Coors' chief growth officer, was quoted in the Denver Post last week.The Post was detailing a new non-alc release from the brewer in North America."Molson Coors Brewing Co. this year has been testing fresh varieties of nonalcoholic lagers as it prepares to roll out a yet-unnamed brand in Canada