Dear Client: It’s official, the week ending July 5, 2020 has gone down as the best week of beer sales IRI has ever recorded. Beer sales for the week in IRI’s multi-outlet and convenience channel surpassed $1.1 billion, according to the data firm.  Beer sales have topped $1 billion during a week only two other … Continue reading "Breaking Down Beer’s Best Week Ever (Which Should Have Been Bigger)"