Brand Profile: Peroni

Brand Profile: PeroniDear Client:We report so much on Corona and Heineken that we sometimes forget that there are other imported beers out there. MillerCoors' Peroni is one of them, and we had the opportunity to sit down with one of the big cheeses who markets that brand. Herb Heneman is the Brand Director - Imports & Leinenkugel's, for Tenth & Blake Beer Company, and here he describes how they are attempting to make Peroni the next Stella Artois. You, my