Brand Pricing Update

June 28, 2013Dear Client: Every now and then it's interesting to look at average pricing in IRI all-channel scans, in this case ytd through June 16. The thing to remember about average case pricing is that the movement up or down is not always just an indication of price increases or promotions, but also of package mix up and down. For instance, some craft brewers often show decreases in average price because they're selling more 12 packs over 6 packs