Boston’s Post-Pandemic Playbook

Dear Client: What could Boston Beer possibly have added on a call, after their Q2 results yesterday revealed 46% depletion growth? And net revenues up 42%? Sure, gross margin was hampered, down a few points, at 46.4%. But everyone who follows Boston by now knows the deal: Truly relies on third-party production, which is expensive. COVID only makes that worse.  And yet, Jim, Dave and Frank offered some very telling takeaways on the call: chief Dave Burwick's intel on innovation