Boston’s Big Plans for 2022

Dear Client: We aren't always privy to Boston's annual wholesaler meeting. But we were able to swipe Your Cousin From Boston's password for the New England division's virtual affair this week (he was an easy touch).   Boston Beer kicked off the meeting with some stunning stats.  For example: Did you know that Truly has been purchased by more households this year than any other beer brand except for Bud Light? Indeed. There’s “a lot of noise about the hard seltzer